I grew up between the West Coast and the Rockies, which I think gave me an early obsession with how things look and feel, not just what they are. That eventually turned into a career in art direction, and honestly it's never felt like a stretch.

I'm based in Toronto with five years across agencies like FCB and OLIVER, and in-house at Joe Fresh. I've worked on everything from big brand collabs to social campaigns to e-commerce, and what I bring to all of it is the same thing: a genuine instinct for what an audience actually wants to see, and the craft to make it worth their time. Clients have included Molson Coors, Burt's Bees, and BMO.

Always looking for the insight hiding in plain sight.