joe fresh x peanuts
A collab between brands featuring “Joe Cool,” Snoopy’s iconic alter ego. All e-commerce assets below were created using official Peanuts illustrations to curate a blended world of JF and Peanuts. Note that assets were built out whilst strictly following both JF and Peanuts brand guidelines.
Campaign Emails
Email one is sent to subscribers introducing the collection. Email two is sent the following week and focuses on adult and children’s sleep.
Home Page
The creative assets that will live on the homepage during the release of the collection on both desktop and mobile.
Shop Page
The desktop, mobile, and app versions of the shop page; where consumers are able to directly shop the collection.
Redirect Search Page
This is the page the consumer will be redirected to when searching a keyword such as “joe cool.”
