joe fresh x peanuts
Joe Fresh and Peanuts don't share a visual language. One is clean, modern retail and the other is a 70-year-old comic strip. The challenge wasn't just making them coexist. It was making them feel like they always belonged together.
Working from existing photography and official Peanuts illustrations, I art directed the full suite of e-commerce assets across homepage, shop, email, and search, each with its own format demands and hierarchy. The throughline was a deliberate comic strip sensibility: thin black borders framing select images to place our models inside Snoopy's world rather than just beside him. It's a small decision that changed everything about how the collab read.
The varsity energy of the collection did the rest. Joe Cool has always been Snoopy at his most effortlessly confident, and that turned out to be a pretty natural fit for Joe Fresh.
Campaign Emails
Email one is sent to subscribers introducing the collection. Email two is sent the following week and focuses on adult and children’s sleep.
Home Page
The creative assets that will live on the homepage during the release of the collection on both desktop and mobile.
Shop Page
The desktop, mobile, and app versions of the shop page; where consumers are able to directly shop the collection.
Redirect Search Page
This is the page the consumer will be redirected to when searching a keyword such as “joe cool.”
