molson coors brands

Managing creative across six brands simultaneously isn't about having one big idea. It's about having a lot of sharp, right-sized ones.

For Molson Coors Canada's social channels I concepted, shot, and edited monthly content across Coors Original, Arizona Hard Seltzer, Madrí, Miller Lite, and more, keeping each brand's voice and visual identity distinct while moving at the pace a content calendar actually demands. The work ranged from product photography to branded graphics to Reels, built around key cultural moments and platform behaviour rather than just filling a grid.

The discipline here was knowing that Coors Original and Madrí should never feel like they came from the same desk, even when they did.