The brand identity for Summit Solace, a fictional ski hill in Vermont, embodies the serene yet exhilarating experience that the location offers. The project includes a cohesive logo design, with variations that enhance its versatility across different platforms and mediums.

The primary logo features an elegant mountain silhouette, symbolising both adventure and tranquility. The chosen colour palette of cool blues and rich whites reflects the pristine winter landscape, evoking feelings of calm and excitement.

To establish a strong online presence, a comprehensive social media strategy was developed. This includes tailored content for Instagram, aiming to engage with the skiing/snowboarding community and attract newcomers. The visual assets are aligned with the overall brand aesthetic, ensuring consistent messaging and imagery.

In addition to the digital elements and collateral materials such as a ski pass design. These materials not only strengthen brand recognition but also enhance visitor experience and communication around the ski hill. Overall, the brand identity for Summit Solace encapsulates the essence of the ski hill, inviting both locals and tourists to discover its unique offerings.